This program provides a strong grounding in managerial fundamentals while highlighting the strategic role that technology management plays in enhancing business performance and creating sustainable competitive advantage. In addition, it includes a non-pay community service (practicum) course in which students use training in service and process innovation to help solve local community problems. Individual faculty supervises teams of students who work with local agencies and small business start-ups. Projects come from faculty in conjunction with local organizations, agencies, and businesses. This elective set is available to students interested in a career path in new product development or in marketing and product management, and is geared toward the special challenges associated with developing and marketing high-tech products. Students focus their attention on understanding the links between a product’s design and the manufacturing and selling/marketing efforts necessary for achieving successful product/market development, commercialization, and management through the life cycle.
Students should have completed a four-year U.S. bachelor’s degree or the U.S. equivalent. International students should have obtained a minimum TOEFL score of 230 on CBT, 570 on PBT and TOEFL speaking sub score of 22. In lieu of the TOEFL student might have obtained a PTE (Pearson’s Test of English) score of 60.
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